Summer hair color trends 2025 isn’t just about swapping sweaters for swimsuits – it’s a whole vibe shift for your personal style. One of the most exciting changes? Your hair color. When the days get longer and the sun gets brighter, many of us feel the itch to refresh our look with a bold new hue. For summer 2025, people are gravitating toward shades that feel intentional, effortlessly polished, and naturally flattering – in other words, fun colors that look good without tons of upkeep. Gen Z trendsetters especially are embracing creative hair dye choices as a form of self-expression, lighting up TikTok feeds and IRL hangouts with vibrant summer styles. From beachy blondes to daring pastels, we’ve rounded up five hair color trends that will be everywhere this season. (Plus, don’t miss our quick guide on picking the perfect shade for your skin tone and a cool idea for a hero image to show off these looks!) So grab your sunglasses and get ready to meet the hottest hair colors of summer 2025.
1. Sunshine Blonde
What it is: Think of Sunshine Blonde as blonde hair on a sunshine boost. This trend is all about a bright, golden blonde that stops just short of icy platinum. It has soft, sun-kissed gold tones that look like they were highlighted by the sun itself. It’s a polished, champagne-y blonde that glows with warm, youthful vibes.
Why it’s popular: Sunshine Blonde screams summer. It gives you that beach-babe lightness and glow without the damage or maintenance of full-on bleach. It evokes summer fun with its youthful and sun-kissed look, and it flatters a range of skin tones by adding a warm glow to your complexion. No wonder everyone’s asking for this radiant blonde – it’s like bottled sunshine for your hair.
2. Strawberry Auburn
What it is: Strawberry Auburn is the sweet spot between red and blonde that’s taking over in 2025. Imagine a soft coppery-red mixed with a hint of blonde – basically the lovechild of a juicy strawberry and a sunset. It’s blonder than red, leaning into the copper category to flirt with red without going all the way bold.
Why it’s popular: Red tones are everywhere lately – and Strawberry Auburn is the next evolution of that craze. It lets you play with red in a more wearable way – bright enough to turn heads, but still soft and natural-ish. It’s the kind of color that looks like it’s been gently faded by the sun, perfect for the carefree energy of summer.
3. Toasted Coconut Brunette
What it is: Brondes and brunettes, rejoice – Toasted Coconut Brunette is here to give you a summery glow without abandoning your dark roots. Think of a rich mocha-brown base swirled with creamy, pale highlights. It’s a subtle brunette balayage that looks naturally sun-lit.
Why it’s popular: This is perfect for brunettes who want some sunny dimension without going full blonde. Toasted Coconut Brunette is a low-maintenance look that grows out gracefully and adds brightness and softness without harsh contrast. The vibe is very “just came back from an island vacation,” which is exactly what summer hair should say.
4. Pastel Pink
What it is: Pastel Pink is a soft, dreamy cotton-candy hue that adds playful energy to any summer look. It can range from washed-out millennial pink to peachy pastels, but the core idea is light, whimsical, and totally fun.
Why it’s popular: Pastel Pink is bold, but it doesn’t take itself too seriously. It’s a way to express personality and individuality while staying in tune with summer’s colorful spirit. Whether it’s a full dye, dip-dye, or temporary tint, this look turns heads and shows off your creative side – especially at festivals, on TikTok, or in golden-hour selfies.
5. Two-Toned Hair
What it is: Two-Toned Hair involves pairing two contrasting shades – like dark and light, natural and neon, or warm and cool – in a single hairstyle. It could be a half-and-half split, peekaboo layers, or bold front streaks.
Why it’s popular: This is the ultimate statement look for Gen Z. It lets you showcase duality and creativity in your hair, and it’s ultra-Instagrammable. Plus, it’s flexible – you can keep most of your hair natural and just add one fun color. It’s bold, expressive, and guaranteed to get noticed.
How to Choose the Right Shade for Your Skin Tone
Want to try one of these trends but not sure which one will suit you best? Use your skin tone’s undertone as a guide:
Warm Undertones
- You tan easily and look great in gold jewelry.
- Go for: Sunshine Blonde, Strawberry Auburn, honey tones, golden hues, and warm reds.
- These tones will make your skin glow and bring out warmth in your features.
Cool Undertones
- You burn easily and look best in silver jewelry.
- Go for: Pastel Pink with cooler undertones, icy blondes, ash browns, or a two-tone with blue or purple.
- These colors balance pink or redness in the skin and add contrast in a flattering way.
Neutral Undertones
- Both gold and silver look good on you.
- Go for: You can pull off almost anything – from Toasted Coconut to soft pinks to balanced blondes.
- Choose shades that aren’t too warm or too cool, like bronde or soft peach.
Pro tip: Still not sure? Try a virtual hair color try-on app to test your look before making the leap!