Rental Sales Manager – Northeast US

Pave the road to your future. Individuality meets team spirit.
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Territory covers Northeast US (PA, DE, NY, NJ, MA, CT, RI, NH, VT, ME).
The Rental Sales Manager will plan, supervise, direct, and coordinate all business-related activity and performance of the Independent Rental Yards (IRY), National Accounts (NA) and Preferred Accounts (PA) within US with the goal of maximizing the sales potential of all Company product lines at a minimum sales cost ratio. Coordinate the implementation of sound business initiatives and supporting actions plans for the select Independent Rental Yards (IRY) to maximize the market share of Company product lines. Perform research to identify market needs and opportunities for both short- and long-term objectives, including but not limited to, the proper execution of channel and Independent Rental Yard (IRY) development.
Position Responsibilities – Essential
Promote Company and the fostering of better National Account (NA) and Independent Rental Yard (IRY) relations by traveling to existing NA and IRY, prospects, and end users. Focus on the promotion of sales and marketing programs, new products, aftersales support initiatives and resolving NA, IRY, and PA issues.
Channel Development: Identification of high potential markets; locate, recruit, establish and develop NA, PA, and IRY in these markets. Facilitate the establishment of full Company product line representation.
Retail Development: Establish retail sales goals and inventory targets for equipment based on industry potential, sales, and market share goals for territory. Continuously monitor these goals and adjust as necessary due to market conditions and growth expectations. Ensure execution of these goals through support, promotion, and sale of Company products to IRY, NA and Company approved PA.
Recommend and assist with the development of sales policies, programs, methods, advertising and promotional ideas, sales quotas, sales campaigns, etc.
Validate, create and submittal of sales and market-based information that is necessary to prepare various reports which enable senior management to make educated, informed business decisions.
In conjunction with Company’s national advertising and co-op sponsored programs, direct and coordinate target marketing efforts through the promotion of Company sponsored retail and aftermarket support programs.
Develop and disseminate market information and suggest solutions to problems regarding product types, trends, competitive market share, specifications, and state and local restrictions. Collect and analyze data on rental requirements, industry trends and competitive activities for product and program recommendations.
Develop and participate in conducting new product introductions to NA, IRY, PA’s, at trade shows and special events.
Report customer complaints to service department; recommend corrective action and consult with Director of Sales, and Director of Service and Solutions, advocate and influence change which lead to increased customer satisfaction.
Manage and maintain consignment inventories at acceptable levels of days collection outstanding, and accounts receivable (A/R) in compliance with Company goals.
Mitigate Company risk and exposure by working closely with Credit on “high risk” accounts. Coordinate the implementation of corrective actions as required.
Maintain expenses within policy and identify opportunities to eliminate expenses that do not add value to the Company.
Essential Skills and Experience

College degree preferred or equivalent experience in business or related area required.
Prior experience (min. 7 years) of heavy and/or light equipment within industry
Strong conflict resolution and critical thinking skills
General understanding of competitive equipment and market tactics is required
Proficient in interpersonal and communication (verbal and written) skills
Proficient in Microsoft Windows (Word, Excel and Powerpoint) environment
Must be able to lift 100 lbs from time to time
Minimum 80% overnight travel required

Job Type: Full-time
Pay: $115,000.00 – $150,000.00 per year
Benefits:

401(k)
401(k) matching
Dental insurance
Health insurance
Life insurance
Paid time off
Tuition reimbursement
Vision insurance

Schedule:

Monday to Friday
On call
Weekend availability

Supplemental pay types:

Commission pay

Work Location: On the roadHealth insurance


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