Free People Email Marketing Associate

Title: Free People Email Marketing Associate
Reporting to: Free People Manager, Digital Analytics
Overview:
Free People is looking for a motivated Digital Marketing Associate. The ideal candidate is proactive and detail-oriented and will play a key role in the execution and growth of our email program. The Associate is responsible for managing and executing triggered email campaigns to more than 1 million customers across multiple business units and initiatives. This role sits within the Free People Digital Team, a cross-functional group that manages Free People’s direct to consumer business and includes Analytics, Consumer Insights, Content, Marketing and UX. Our integrated team structure and culture of professional development will provide opportunities for team-oriented individuals wanting to pursue a career in email and digital marketing.
Primary Responsibilities:

Set up, QA, and deploy all trigger email campaigns for the brand
Manage trigger email calendar, liaise with other marketing planning calendars
Coordinate and communicate with Merchandising, Graphic Design, and URBN IT teams to ensure timely delivery of all email campaigns
Execute trigger audience segmentation
Lead trigger email reporting; evaluate performance and optimize strategy
Collaborate with total Marketing Team to translate customer and business trends into trigger email program strategy
Support management of external agencies

Knowledge, Skills and Abilities:

A curiosity about email and digital marketing
Effective time management, and organization skills
Proven ability to balance multiple projects and priorities at one
Excellent attention to detail and quality assurance capabilities
Clear communication style
Ability to collaborate and build relationships across different groups
Ability to prioritize responsibilities
Demonstrated experience with marketing performance data
Strong knowledge of Word, Excel and PowerPoint
Ability to learn new concepts and software applications quickly
Positive attitude, passion for the Free People brand

Education and Experience:

Bachelors (B.A. or B.S.) from a four-year college or equivalent with a degree in Marketing or related field
1-2 years of experience in marketing
Salesforce or other ESP experience
Prior experience in executing email campaigns
Knowledge of HTML a plus
E-commerce experience and interest in retail preferred

Location: Philadelphia, PA
Urban Outfitters, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.
We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.


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