Career Opening – Digital Marketing Associate
Esperanza has an immediate opening for a Digital Marketing Associate who will support the successful execution of marketing and communications efforts across the Esperanza family of programs and institutions.
Esperanza is a faith-based social benefit organization working to strengthen our Hispanic community. Driven by the Biblical mandate to serve “the least of these” in Matthew 24:30, Esperanza “strengthens the Hispanic community” and all who live within them. Esperanza delivers direct services in Philadelphia and serves as a leading voice for Hispanics of faith nationally.
Working collaboratively with representatives across the agency, the Digital Marketing Associate will develop digital marketing campaign materials including creatives; implement key messaging consistent with the Marketing Department calendar and strategy; support quality list management; and track and analyze data to help identify and develop strategies to reach, influence, and gauge audience engagement to grow and cultivate the Esperanza constituency and brand. The Digital Marketing Associate will support project management to ensure projects are completed on time and of high quality, and support organizational and sponsored events as necessary, including photography, videography, press and vendor relations, social media, and/or print collateral.
The successful candidate will have 2 years of marketing experience with a proven understanding of social media and e-mail marketing campaigns. Bilingual capability (English/Spanish) is preferred. A BA/BS degree from an accredited college or university in a related field of study is required.
Desired Knowledge, Skills, and Abilities include:
Excellent writing, communication, proofreading skills
Ability to connect with Esperanza’s audiences: Hispanic communities of faith and Hispanic North Philadelphians.”
Ability to work independently with high energy and contribute as part of a larger team.
Possesses strong interpersonal skills as demonstrated by cooperative and professional interaction with co-workers, external business partners, and the community.
Digital Marketing Savvy: Background knowledge of marketing trends including search, social, and content marketing.
Marketing technologies: Comfortable with marketing technologies and a fast learner of new platforms. Basic knowledge of Adobe CS, WordPress, Google Analytics, AdWords, Hootsuite, and/or other marketing automation platforms is highly valued.
Social Media: Ability to manage and create content for multiple social media sites such as Facebook, Twitter, Instagram, YouTube, and Linkedln. Proven experience implementing organic and paid social media strategies.
Working knowledge of utilizing e-mail newsletter marketing tools
Understanding of SEO and internet analytics and how to optimize websites through content and social media.
Esperanza offers a comprehensive employee health & wellness benefits program. For more information, check us out at: www.esperanza.us. Salary: $45,000.
Job Type: Full-time
Pay: $45,000.00 per year
Employee assistance program
Flexible spending account
Paid time off
8 hour shift
COVID-19 considerations:All employees are to adhere to the company policy regarding mask-wearing, social distancing, general hand-washing, vaccination, and reasonable accommodation with vaccination exemption.
Marketing: 3 years (Preferred)
Work Location: One locationHealth insurance