Digital Content Specialist

JOB DESCRIPTION AND POSITION REQUIREMENTS:
Penn State Abington seeks a marketing and communications specialist to create content that drives strategic communications and community relations goals – particularly on social media.
Join a dynamic team that is focused on promoting Penn State Abington’s brand and reputation through excellent storytelling and creative marketing and advertising campaigns.

This position will create and coordinate the production of marketing or promotional communications with a special emphasis on video content. This position will also create and contribute to campaigns related to print, electronic, social media, new and emerging media.
There is also an opportunity for this person to manage a student contributor to the StratComm team to further diversify Abington’s digital content and connect with our most important audience.

For full consideration, candidates must complete the employment application and submit a cover letter and resume, as well as be prepared to produce a portfolio of work in social media, video and/or digital content. Qualified candidates must possess superior understanding of technology, strong verbal and written communication skills, and strong relationship-building skills. Proven project management skills are essential as is the ability to meet deadlines, juggle competing priorities, and interface with a wide variety of constituents on a daily basis.

Typically requires a Bachelor’s degree or higher plus two years of related experience, or an equivalent combination of education and experience. Additional experience is preferred. Experience in branded social media management is strongly preferred. The position requires excellent communication and collaboration skills and will interact closely with other departments to ensure the representation of the entire campus community. The position requires the ability to work occasional evenings and weekends for special events with the possibility to work remotely up to two days per week.

Create and coordinate the production of marketing and/or promotional communications that may include print, electronic, social media, new/emerging media, and other collateral that is in accordance with the unit’s approved strategic marketing plan and objectives
Create compelling video content that highlights students and faculty and aligns with campus-wide goals
Complete assigned activities related to the implementation of marketing and/or communications strategy for assigned program or unit
Contribute to content for fact sheets, brochures, articles, newsletters, and other internal or external communications
Strengthen the University/Unit brand through content preparation and dissemination
Edit and proofread publications, including website, advertisements, articles, brochures, feature stories, etc.
Assist in delivering presentations to internal and external clients
Attend and represent the University/Unit at special events
Assist in the planning of marketing and/or communications strategy by identifying communications needs based on relevant research
Ensure University brand guidelines and standards are met
Monitor news and media presence
Communicate with suppliers, vendors, and other University offices as necessary
Monitor marketing expenditures

This position requires the following clearances: PA State Police Criminal Background Check, PA Child Abuse History Clearance Form, and Federal (FBI) Fingerprint Criminal Background Check.

The Pennsylvania State University is committed to and accountable for advancing diversity, equity, and inclusion in all of its forms. We embrace individual uniqueness, foster a culture of inclusive excellence that supports both broad and specific diversity initiatives, leverage the educational and institutional benefits of diversity, and engage all individuals to help them thrive. We value inclusive excellence as a core strength and an essential element of our public service mission.

CAMPUS SECURITY CRIME STATISTICS:

Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here .

Employment with the University will require successful completion of background check(s) in accordance with University policies.

EEO IS THE LAW
Penn State is an equal opportunity, affirmative action employer, and is committed to providing employment opportunities to all qualified applications without regards to race, color, religion, age, sex, sexual orientation, gender identify, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.

Penn State Covid-19 Vaccination or Testing Requirements
Penn State is committed to the health of our local and global communities. As a condition of employment, all employees are required to comply with COVID-19 vaccination or testing requirements. Click on Penn State Covid-19 Vaccination or Testing Requirements to learn about the requirements as well as general COVID-19 information at Penn State.


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