Associate Brand Manager

Imagine…working for a company that knows that its people are the key to its success in the marketplace. A company in which achieving extraordinary results and having a stimulating work experience are part of the same process.

We cultivate and embrace a diverse employee population. We recognize that people with diverse backgrounds, experiences and perspectives fuel our growth and enrich our global culture.

We are looking for an individual who enjoys working in a fast-paced, team oriented environment, likes to be challenged, and values the opportunity to make a difference.

Job Summary

The Associate Brand Manager for Campbell Snacks Division is a key participant in the process to identify, develop and launch new products, pallets and point of sale materials across established and emerging channels; development and execution of annual marketing plans (consumer, trade, advertising); a close partnership with supply chain / procurement as the lead on business continuity and enabler projects; assist in brand volume forecasting and budgets; support consumer promotions; leading a multi-functional team (product development, logistics, finance, sales, package design, advertising, etc.); and perform on-going and ad-hoc brand results and analyses. This position will support one of the brands of our Campbell Snacks portfolio.

Principal Accountabilities

Work closely with a wide cross functional team to develop and launch new products and pack types (including product development, packaging and launch plans).
Become the business “expert” on assigned business segment for both Campbell Snacks and competitors to guide annual operating plans and ongoing business planning, as well as volume forecasting.
Conduct analysis of business results/trend and recommends appropriate course of action.
Manage and execute consumer support for the base business from brief development to execution (including media, in store and consumer promotions).

Job Complexity

Analyzes business results/trends and recommends appropriate course of action (with coaching as needed)
Works closely with cross-functional team members to help create direction and drive overall strategy

Juggles and advances multiple priorities at once to drive excellence in execution across all initiatives Ability to deliver against key objectives and timelines.
Ability to manage and work across a diverse, cross-functional team of professionals including brand marketing, sales and agencies.
Ability to work well both individually and within both the cross-functional and brand teams.
Curiosity, a proactive desire to understand, test and learn
Strong analytical, problem solving and resolution skills
Strong leadership skills to drive alignment and create direction across the organization
Strong project management skills and ability to multi-task
Strong interpersonal & communication skills to motivate & lead a diverse cross-functional team of professionals including brand marketing, market research, finance, operations, research and development, sales, brand partners & agencies

Job Specifications

Minimum education required: College Degree, MBA strongly preferred.
Years of relevant experience: 1-2 years preferably in food and/or CPG

Digital experience a plus
Experience with IRI/ ACNielsen Consumption/ Category Tools and formulating /distilling analysis preferred

Working Conditions

This position will work in a company headquarter (Camden, NJ) 3 days a week
Travel as needed (10-15%) to company meetings, company training, customer meetings, and other regions as business needs demand

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.

In that regard, U.S. applicants and employees are protected from discrimination based on certain categories protected by Federal law.


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